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Alexa rating comes into play. One wouldn't think Amazon.com could affect your website, but it now does. What did we say, Amazon.com? Yep. The same company that controls the book market is inching into the search engine business. And its doing it so quickly, you might as well call them Google 2.

So all you need to do is sell books to make things right, correct? Well, no. Alexa is a rating system that tracks how popular your site is in relation to a number of factors. Some are more obvious, some are hidden and known only to the Alexa gurus. The most well known factors are (1) website popularity (2) website linking and (3) traffic flow.

Website popularity is just what it sounds like. How many people like your site and for what reasons. This is closely related to website linking. There was a time when a website was just a website. You did not have to worry about the billions of other pages on the internet. But not today. Everything is related and everything is linked. The success of one site has relevance over the success of your site.

Do other webmasters link to your site? They should. At least if you want to get Alexa's attention. Go around and ask other webmasters to link to you. And of course offer them a link on your site as well. It will help both parties. But its not quite that simple. Links need to be relevant and in high traffic areas. If you are a fish store and your incoming links are all from a pizza site, Alexa wouldn't find much relevance in them. Also, if the links are on sites which don't get much traffic, Alexa will never hear about them.

Target your links on sites that are relevant to yours but not exactly like yours so you don't make deals with the devil. Another good method of doing this is to link to yourself if you own multiple sites. Why go out and try to hunt down interested webmasters if you have 20-30 websites yourself that you can use.

The third major factor is traffic flow. How many people visit your site. That is pretty much self-explanatory.

Now...what is this Alexa rating anyway? Its a number that Alexa assigns to rank your site in comparison to every other site out there. Not quite a fair comparison in our opinion, but what is one to do? Alexa considers rankings of 100,000 or higher to be very relevant, and thus they track them closely. We consider rankings of 500,000 or higher to be very relevant because these sites have the ability to eventually reach 100,000 if they are managed correctly.

To get your Alexa rating, goto alexa.com and enter your domain name. you'll notice a few links to Amazon.com...wink wink.

-- Interested in learning more secrets about how to sell your site, and what your site may be worth. Try our site evaluation service and get our staff's opinion on how much gold you may be sitting on. An opinion is a terrible thing to waste. --